Satnews Daily
September 12th, 2011

Ericsson... An Engagement With An Emmy (SatBroadcasting™)


[SatNews] Ericsson (NASDAQ:ERIC) will be awarded one of the highest honors from the television industry...
The Company is to receive an Emmy® Award, for its Active Format Description technology that allows legacy analog narrow screen (4:3) sets to receive an image that is sized correctly to meet the original intent of the program producer, even when the original image was photographed in a wide screen format (16:9). The National Academy of Television Arts & Sciences says it will formally present the award at a ceremony during the International Consumer Electronics Show (CES) in January 2012, where Ericsson President and CEO Hans Vestberg will deliver a keynote address.

The Active Format Description technologies and systems were created in anticipation of the need for cable operators to provide analog narrow screen TV services in parallel with the wide screen HDTV digital service in the United States. This is the third Emmy award that Ericsson has received. In 2007, the OpenStream Digital Services Platform was recognized for its pivotal role in driving the growth of video-on-demand (VOD) television services. In 2008, the company's video compression group was commended for its pioneering development and deployment of MPEG-4 Advanced Video Coding (AVC) systems for HDTV. Launched in 1948, the Technology and Engineering Emmy Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering. A blue ribbon panel of industry professionals reviews and recommends technologies and potential awardees.