DISH Network Corporation [Nasdaq: DISH] set the bar for the next-generation HD when they became the first in the industry to offer high definition programming in 1080p, the highest and best HD resolution available. This new functionality is part of DISH Network's most recent expansion in high definition services, that includes TurboHD, the first 100 percent, all-HD suite of programming packages. As previously announced, DISH Network will also launch 17 new national HD channels tomorrow, passing its goal of reaching 100 national HD channels five months ahead of schedule. DISH Network now offers up to 114 national HD channels and plans to expand that line-up to 150 channels by the end of 2008, made possible by the recent launch of Echo XI, the most powerful satellite in the company's fleet.

DISH Network's new high definition services are supported by a proprietary system upgrade that, starting August 1, is being rolled out to all MPEG-4 HD DVR receivers. The upgrade activates a unique feature of the set-top boxes, improving the current standard of HD delivery used by pay-TV providers such as the ability to output 1080p programming. By early August, all DISH Network customers with MPEG-4 HD DVR receivers will have the only set-top boxes in the nation enabled to display 1080p content, allowing them to maximize the full potential of their 1080p-compatible HDTV sets. As a result DISH Network providing a special offer to subscribers in August to partake of the picture and sound of 1080p high definition programming. For a listing of channels and pricing please access this website.