The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced that Subhash Chandra, the Chairman and Founder of Zee Entertainment Enterprises in India, will be a keynote participant in the CASBAA Convention 2009 in Hong Kong on November 4th. Chandra, a pioneer of India's booming pay-TV market, will be featured in an "In Conversation" segment of the Convention 2009 program with Steve Marcopoto, President of Turner International Asia Pacific.  According to CASBAA, Zee Entertainment Enterprises helped to spearhead the Indian television miracle, which now has more than 500 million viewers worldwide. With 28 pay-TV channels in India and network distribution in more than 167 countries plus investments in DTH, cable operators, newspapers, theme parks and movie theatres, Subhash Chandra will provide unique insights into the development of the Indian media and telecoms market. He'll top a bill that includes Ronnie Screwvala, CEO and Founder, UTV Software Communications, and Lalit Modi, Chairman & Commissioner of the popular Indian Premier League (IPL) cricket series.