SES ASTRA has announced that em24, a digital business- and lifestyle channel, will start broadcasting on the ASTRA satellite system via Astra 1G. The new channel will broadcast its German language program free-to-air from ASTRA’s 19.2° E orbital position.

em24 is operated by Luxembourg-based EuproMedia. The programme, a mix of information, educational programmes and entertainment, will also be made available via live streaming on the internet. “We combine the large coverage of satellite TV with the high potential of internet reach”, Prof. Dr. André Reuter, Managing Partner of EuproMedia, said. Alexander Oudendijk, Chief Commerical Officer of SES ASTRA, said: “We are very proud that EuproMedia has chosen ASTRA for the transmission of its new programs, and we look forward to adding another channel to our impressive channel line-up on 19.2 degrees East. The launch of em24 shows that Luxembourg remains an attractive location for media and broadcasters.”