Alhurra migrated to OmniBus iTX to provide a streamlined integration of its master control infrastructure and greater workflow efficiency. Configured for three fully redundant SD channels with four ingest and four preview channels, Alhurra's iTX implementation integrates with third-party graphics, asset management and traffic systems. Exchanging data with Alhurra's BroadView traffic system and BitCentral asset management system through a file-based BXF interface, the iTX platform provides a high degree of efficient workflow automation. iTX's ability to incorporate last-minute changes gives Alhurra the opportunity to respond rapidly to breaking news in its 24/7 broadcast schedule.
OmniBus iTX is the nexgen solution that makes the conventional broadcast automation, master control and playout chain obsolete. Combining and exceeding all the functions of a conventional chain in a single, integrated suite of software applications, iTX is flexible, open and feature-rich and offers a significantly more configurable and responsive end-to-end solution for a wide range of operating environments. With market-beating support for SD and HD formats, and exceptional ability to integrate with third-party systems, iTX delivers the most powerful solution available while significantly reducing the investment required to launch and operate high-quality channels in broadcast, IPTV, mobile TV, disaster recovery and business continuity applications.