Snell has unveiled the Kahuna 360, a revolutionary production switcher platform that breaks away from the tradition of fixed M/Es, fixed resources, and fixed formats while supporting 16 simultaneous broadcast productions in a single mainframe, an industry first. Kahuna 360's feature set, powerful effects, and DVE cater to the requirements of news, sports, outside broadcast, live entertainment, and multi-screen presentations. Employing live assist and workflow tools to streamline operations, the new switcher platform from Snell reduces the likelihood of error and enables the turnaround of content in seconds. Rapid recall options further enhance efficiency by allowing users to reconfigure entire studios and trucks for different productions almost instantly. Snell's proprietary Format Fusion3 technology, built into Kahuna 360, supports any combination of SD, HD, and 3G/1080p inputs and outputs, seamlessly converting them to and from the required standards. Also integrated into Kahuna 360 is Snell's patent-pending EPP (Enhanced Progressive Processing) which provides unparalleled quality in video processing. Supporting stereoscopic video on a single M/E, the switchers have the unique capability to calibrate 3-D images internally, including the ability to change depth of focus by adjusting left right convergence.

Also released by Snell is Version 2 of its Morpheus automation system and Morpheus ICE, Snell's cost-effective channel delivery platform. Highlights include a significant expansion of the industry-leading Morpheus feature set and full ratification for running in a virtual machine environment. At the 2010 NAB Show, Snell will feature a playout solution that runs on Morpheus and Morpheus ICE, demonstrating the solutions' unmatched system density and fully resilient architecture. Morpheus' new capability to run in a virtual machine environment will deliver significant benefits to broadcasting operations such as improving Morpheus' application density and reducing the physical footprint of the system while maintaining system resilience. Running complex, real-time broadcast automation and media management using shared and distributed processing makes it easier for broadcasters to manage system upgrades, add new devices and channels, as well as use additional Morpheus capabilities. Capitalizing on the benefits from regular improvements in IT technology areas such as OS, middleware, and hardware, the overall cost of ownership is reduced.

Additionally, all of the systems across the company's portfolio are 3D-ready and already being used to support 3D productions around the world. Equipped to support image processing, live production, automation, workflow control, and distribution within the 3D environment, Snell's 3D-capable systems allow broadcasters to leverage powerful, familiar tools in meeting the rising demand for 3D content. Among the Snell products enabling 3D are the company's Alchemist Ph.C – HD standards converter, Kahuna SD/HD multi-format production switcher, RollCall control and monitoring range, and Morpheus automation. At its 2010 NAB Show booth (N1820), Snell will demonstrate the unique 3D features the Company offers.