[SatNews OCTOBER 31, 2012] Cobham plc has established a new strategic business unit (SBU)—Cobham SATCOM—that combines…
…all of the Group’s satellite communications businesses into one organization, following the successful acquisition and integration of Danish satcom company Thrane & Thrane earlier this year. Thrane & Thrane will trade as Cobham SATCOM from November 2012, and will form the core of the new SBU.
Headquartered in Denmark, Cobham SATCOM is led by Thrane & Thrane CEO Walther Thygesen with assistance from a multinational management team, and includes Cobham’s SATCOM facilities in Cape Town, South Africa, Concord, California and Orlando, Florida. Cobham SATCOM is now twice the size of what either Thrane & Thrane or Cobham’s legacy SATCOM businesses were prior to this combination.
Rebranding of Thrane & Thrane will begin immediately and is expected to complete during 2013. In addition to adopting the Cobham SATCOM name and Cobham’s brand, the SATCOM SBU will be rebranding its products throughout 2013. Some of Cobham’s SATCOM product lines will be adopting Thrane & Thrane’s product names: Cape Town’s airborne products will be renamed AVIATOR, and Orlando’s land-mobile products will be renamed EXPLORER; the SAILOR and Sea Tel maritime product names will continue to be used.
