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Satnews Daily
July 3rd, 2016

MEASAT's Got Game... Launches Every Good Game... South East Asia’s First Dedicated eSports Channel

A sports channel for those who live and breathe sports...every type and fills a gap in Asia’s eSports market.

MEASAT Satellite Systems Sdn. Bhd (“MEASAT”) launches eGG, or “Every Good Game”, South East Asia’s first dedicated 24/7 HD eSports channel. The channel is now available to Pay TV operators via MEASAT-3a at 91.5 degrees E. 

eGG’s content includes gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more. The High Definition channel fills a gap in Asia’s eSports market, a m. eGG is produced by Astro Malaysia Holdings Berhad (“Astro”) with Astro’s professional high quality production values. 

“MEASAT is proud to distribute eGG, a pioneer in eSports, in Asia,” said Yau Chyong Lim, Chief Commercial Officer, MEASAT. “This unique channel strengthens the diversity of offerings from MEASAT’s 91.5°E video hotslot.”