MEASAT Satellite Systems Sdn. Bhd (“MEASAT”) launches eGG, or “Every Good Game”, South East Asia’s first dedicated 24/7 HD eSports channel. The channel is now available to Pay TV operators via MEASAT-3a at 91.5 degrees E.
eGG’s content includes gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more. The High Definition channel fills a gap in Asia’s eSports market, a m. eGG is produced by Astro Malaysia Holdings Berhad (“Astro”) with Astro’s professional high quality production values.
“MEASAT is proud to distribute eGG, a pioneer in eSports, in Asia,” said Yau Chyong Lim, Chief Commercial Officer, MEASAT. “This unique channel strengthens the diversity of offerings from MEASAT’s 91.5°E video hotslot.”