[SatNews] Ericsson (NASDAQ:ERIC) ConsumerLab research from 2013 shows that HD quality content is of paramount importance to viewers and that consumer desire for a greater choice of premium content is moving broadcasters and service providers to upgrade their existing delivery infrastructures.
In response to this trend, Ericsson has signed an agreement with Telespazio, a Finmeccanica/Thales company, to expand the company's current service offering to include MPEG-4 AVC HD and SD channels, while maintaining existing MPEG-2 SD channels at premium quality within the existing content distribution infrastructure. Telespazio will benefit from cost savings as a result of continuing to use its existing Ericsson multiplexer platform and current transponder space. The deployment of the Ericsson AVP 4000 system encoder will give the company sufficient bandwidth to enable the introduction of new content distribution services. Ericsson's unique solution, delivered by its regional business partner Diem Technologies, is powered by the company's first ever professional video processing chip and will provide best-in-class compression capabilities to Telespazio, allowing it to introduce its new HD and SD services in the most rapid and flexible manner.
The Ericsson AVP family of video processors has been very well received by broadcasters and operators around the world. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.
The Ericsson infosite is available at http://www.ericsson.com/