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Satnews Daily
October 19th, 2010

Thrane & Thrane... Moniker Makeovers... (Branding)


[SatNews] Following the successful launch of the AVIATOR brand earlier this year, Thrane & Thrane is renaming its SwiftBroadband product portfolio.

Previously, Aero SB, Thrane & Thrane's highly regarded SwiftBroadband products, are now known as AVIATOR, a brand name that has quickly become synonymous with Inmarsat SwiftBroadband and at the leading-edge of SwiftBroadband terminal technology for business and commercial aircraft communication. For each product in the Thrane & Thrane SwiftBroadband family, the AVIATOR brand name is followed by a numeric descriptor, reflecting the level of SwiftBroadband service that the terminal is used for and the product variation designated by Thrane & Thrane. Using this convention, Thrane & Thrane's portfolio has been renamed to:
  • AVIATOR 300 - Previously Aero-SB Lite (with Intermediate Gain Antenna - IGA)
  • AVIATOR 350 - Previously Aero-SB Lite (with High Gain Antenna - HGA)
  • AVIATOR 700 - Previously Aero-SB+