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Satnews Daily
October 19th, 2010

Globalstar... New Satellites, New Identity (Branding)


[SatNews] As Globalstar, Inc. (Nasdaq:GSAT) prepares for today's inaugural launch of its 2G satellites, the company has refreshed its visual branding by introducing a new logo and by launching a new, global, website re-design.

The Company's new visual identity will be implemented on the Company's global websites starting today. Timing of the implementation coincides with Globalstar's deployment of its 2G satellite constellation, which is also scheduled to begin later today with the launch of six new second-generation satellites. Globalstar's new logo and website further elevate the Company's position in the mobile satellite services market while strengthening and modernizing the way the Company connects with its diverse global customer base. Both initiatives were created by advertising agency Engine Company 1 (EC1) after consultation with various Globalstar stakeholders including global customers and employees.