The terms of the transaction were not disclosed as Crystal completed the acquisition of Video Design Software, Inc. (VDS), a New York-based broadcast control and graphic data insertion software company.
Crystal will integrate the acquired VDS technology into its monitoring, control and metadata management solutions for video distribution over satellite, cable and Internet. The incorporation of VDS technology into Crystal’s expanding OTT/Streaming product line will offer Crystal’s customers the ability to enhance reach, engagement and monetization of their high-value content. VDS has transitioned all operations to Crystal, including sales, marketing, management and support of all its products.
Roger Franklin, CEO of Crystal commented that the VDS Streamliner software is a natural complement to Crystal’s Insight suite of products. Crystal will use the company’s graphics and digital asset management control systems to selectively extend the product line. They have been discussing the prospect of a business relationship with VDS for several years, and 2017 was the right time for both parties. Crystal has some exciting things planned for the community both companies serve.
A key part of the transaction will be the addition of VDS founder and CEO, Larry Mincer, to the Crystal team as Senior Sales Consultant. Larry brings 40 years of industry experience, particularly in automation system integration for frame accurate metadata and graphic insertion. During the first half of 2017, Larry will ensure the smooth integration of VDS products into Crystal’s offerings, and transition of operations to Crystal. Roger continued that Larry brings relationships gained over decades in the industry that will be important to their growing customer base. Both are passionate about making the OTT streaming evolution possible for their customers and have a common vision based on the vital importance of metadata for the future of video.
Larry Mincer continued that he is looking forward to joining Crystal, and that collaboration on product development offers customers an inclusive approach to automation for content distribution. VDS’s advanced metadata toolset will allow Crystal’s customers to boost audience engagement for both linear and OTT content.