Providing satellite-based connectivity and media across the globe, Global Eagle Entertainment (GEE) (NASDAQ:ENT) has singed a three year global distribution agreement with Lagardère Sports, a sports marketing agency that creates, produces and distributes global sports programming.
Under this new agreement, GEE has the rights to distribute more than 10,000 hours of live and produced sports programming to commercial flights and ships at sea through its global VSAT networks. Lagardère Sports’ broad and comprehensive platform of global sports programming includes soccer, athletics, tennis, swimming, golf, rugby and basketball. In soccer alone, Lagardère Sports’ multi-pronged approach embraces 70 European soccer clubs and two confederations—Asian Football Confederation and Confédération Africaine de Football. Lagardère Sports’ diverse programming caters perfectly to the rapidly growing markets of Asia, Africa, Europe and the Middle East, with programming such as the BNP Paribas WTA Finals in Singapore.
According to David White, the President—Media, Lagardère Sports, GEE’s global presence and that firm's prominent reputation as a go-to mobility content provider make for the perfect partnership to help us reach large and captive audiences around the world.