Eutelsat Communications (Paris:ETL) is launching Eutelsat CIRRUS, a hybrid satellite-OTT delivery solution, enabling broadcasters to offer a flexible, seamless content experience across multiple screens.
Eutelsat CIRRUS will provide a turnkey content delivery solution via satellite and OTT to operators seeking to launch or upgrade their service, offering the benefits of rapidly deployed video services, low operational costs, high image quality and consistent end-user experience. Through its dual offer of turnkey DTH services and OTT multi-screen delivery, this new service represents a further step for Eutelsat in the integration of satellite into the IP ecosystem.
Turnkey TV distribution service
Eutelsat CIRRUS’ turnkey DTH service will provide satellite TV broadcasters with end-to-end video distribution combined with cloud-based service management. Bringing together the strengths of traditional DTH with next-generation features, the fully integrated platform will deliver an enriched viewer experience through live channel broadcasting, channel numbering, program information, content security, subscriber and set-top box (STB) management.
Seamless and integrated multi-screen user experience
A multi-screen offer will complement the traditional DTH broadcast service with simultaneous OTT streaming through a native hybrid platform. It will enable end-users to watch video content on devices such as mobile phones and tablets, access multiple programs, record and rewind, and view a rich array of program information, while providing business rules management and usage reporting for Eutelsat’s broadcast customers.
Eutelsat CIRRUS is built on an innovative roadmap guaranteeing product evolution and ensuring the delivery state-of-the-art features for viewers by enabling operators to integrate new features and maintain a competitive offer without the need for support or technical upgrades.
Executive Comments
Gerry O’Sullivan, EVP, Global TV and Video of Eutelsat, said that Eutelsat CIRRUS reinforces the company's value proposition in the video segment, which is at the core of the firm's business. It will offer customers the best of both worlds, combining the efficiency and reach of satellite with the convenience of OTT. This new hybrid solution is designed to facilitate the building of a content distribution business and will free up broadcasters to focus on content and subscribers, while Eutelsat takes care of the end-to-end logistics, accompanying them in maintaining their competitive edge in an increasingly complex environment.
Rodolphe Belmer, CEO of Eutelsat, added that the launch of Eutelsat CIRRUS sits firmly within the company's broader strategy to reinforce and develop the firm's core video vertical. By leveraging new technologies to deliver appropriate solutions to the evolving needs of broadcast partners, Eutelsat seeks to reinforce customer proximity and loyalty and to develop new growth opportunities for the company.