The paper gives a full overview on current trends towards hybrid network models that bundle broadcast TV reception with services available through the Internet.
The paper underlines how hybrid broadcast broadband TV unites the complementary assets of broadcast TV and broadband Internet, providing high-quality linear TV and a best-in-class on-demand TV experience now and cost-efficiently. This quick-to-market solution combines the efficiency of broadcasting for homogenous, live, quality TV available simultaneously to a large audience with the advantages of broadband networks for delivering individual choice of on-demand content.
Based on examples in key markets that include Korea (Olleh TV Skylife), the USA (DirecTV), France (a FRANSAT partnership with Samsung), Poland (Orange Polska) and the UK (Freesat), it presents how hybrid solutions are delivering a high-quality and enriched viewing experience, while adapting to the specific features of national markets and the requirements of viewers, broadcasters, platform operators, telcos and manufacturers of electronic equipment.
Eutelsat is also teaming up at Digiworld with key players in the French space industry, including Astrium, the CNES and Thales Alenia Space, through a joint stand showcasing a number of hybrid solutions. The FRANSAT platform of DTT channels and its new FRANSAT CONNECT connected TV portal, bundled with broadband access via the Tooway service, will be exhibited on Stand 8, underlining how satellites are a core technology in the digital era.