The European Broadcasting Union (EBU) and Asia Satellite Telecommunications Co. Ltd. (AsiaSat) have announced the first UHD live sports event transmitted via satellite to the Asia-Pacific tomorrow on AsiaSat 4.

This will be the first ever live UHD telecast of a major European football competition match in the Asia Pacific, following the pioneering live UHD transmission of some of the World Cup matches, enabled by the EBU and AsiaSat in 2014.

Artistic rendition of the AsiaSat 4 satellite.

“Our partnership with AsiaSat to facilitate this live UHD transmission signals the beginning of more live UHD sport events for the Asia-Pacific TV viewers,” said Graham Warren, Director of Network at the EBU.

“This is an extension of the work we have been doing at our UHD Lab. I believe Asia is ready for UHD,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSa