....it has begun inserting its own TV commercials on top cable TV channels of the Company's satellite based proprietary HD Internet-protocol television (IPTV) with ad-insertion platform. "TiVUS' pioneering first ads began running this month," commented Shiva Prakash, TiVUS' chief executive officer. "Based on this success, we believe TiVUS has forever changed the way hotels fund, implement, and leverage in-room TV entertainment technology. By fully exploiting TiVUS' innovative revenue model, we believe we have successfully demonstrated TiVUS' unique-to-the-industry in-room TV, which places local and national advertisers in-front of millions of ready-to-spend consumers annually. I anticipate future deployments of our HD IPTV with ad-insertion as the platform begins generating its first monthly revenue shared with the hotel."
