ABS and TRACE have announced an agreement to broadcast TRACE Urban via the ABS-2 satellite's Global C-band beam across the Asia Pacific region—the channel will debut on May 1, 2016.
TRACE Urban is the #1 international urban music channel, giving a unique insight into urban culture and featuring the most popular urban music genres: R&B, hip-hop, dance, and rhythmic pop. TRACE Urban is available in 130 countries to 60 million subscribers, and covers all aspects of urban and youth culture.
TRACE Urban is 90 percent music videos and 10 percent magazine and documentary programming. There are no reality shows or drama, no fiction, and the channel features exclusive interviews with urban celebrities and original features about urban culture, including music, fashion, dance, sport, lifestyle, movies and so on. The target audience for TRACE Urban is hip-hop and R&B fans in the 15 to 34 age group demographic and the channel has higher ratings than MTV in 60 countries, with seven feeds worldwide, including a dedicated feed for Asia. Regular artistes include Trey Songz, Big Sean, Beyoncé, Fifth Harmony, Rihanna, Drake, Twenty One Pilots, Flo Rida, Jason Derulo, Gwen Stefani and many more.