Artistic rendition of the SES NSS-12 satellite. Image is courtesy of Maxar.

SES has announced that NHK WORLD-JAPAN has launched on the Ethiosat TV platform, bringing the total channel count of the bouquet to 43 — Ethiosat is hosted on SES’s NSS-12 satellite at the orbital location of 57 degrees East.

NHK WORLD-JAPAN, the international broadcast service of Japan’s public broadcaster, NHK, provides the latest news, NHK NEWSLINE, along with technology, lifestyle and entertainment programs, such as great gear, Dining with the Chef, J-Arena, and Journeys in Japan. In addition, the channel offers an assortment of documentaries and specials including Asia Insight and NHK Documentary.

The free-to-view Ethiosat platform, which already delivers a wide variety of popular local content, was launched in October 2019. This is Ethiopia’s first dedicated TV platform, delivering a high-quality viewing experience for viewers across the country.

The introduction of NHK WORLD-JAPAN ensures viewers will have access to quality international programming as part of their Ethiosat experience. This growing offering of both local and relevant international content has been made possible by agreements between the Association of Ethiopian Broadcasters (AEB), the Ethiopian Broadcasting Corporation (EBC) and SES.

Abdikadir Awabdi, Regional Sales Manager, Eastern Africa, at SES Video, said international news is an important aspect of a channel package and NHK WORLD-JAPAN is supporting the success of Ethiosat by joining the platform. SES continues to provide on-the-ground services to ensure the ongoing success of Ethiosat for viewer satisfaction. Included in these services is the training of local installers to correctly repoint household satellite antennas towards the Ethiosat platform.