In response to the increased volumes of video traffic over operator networks, Ericsson (NASDAQ:ERIC) is launching its MediaFirst Video Delivery solution at Broadcast Asia 2016 in Singapore.

The solution is the latest addition to the Ericsson MediaFirst portfolio, following the launch of Ericsson MediaFirst Video Processing at NAB Show 2016. Consumer demand for video content has driven operators and broadcasters to change methods of video distribution and differentiate their multiscreen over-the-top (OTT) services to ensure best quality of experience.

This modular video distribution platform enables service providers and broadcasters to enhance the distribution of managed video services to mobile devices. Drawing upon modern content delivery network (CDN) technology for delivering adaptive live TV, video on demand (VoD) and Cloud DVR/time shifted content, the solution enables IPTV, cable and mobile operators to handle managed and unmanaged content by enhancing their network efficiencies and reducing associated costs. 

Gary Traver, Head of Media Engineering, Telstra, says, "Developing innovative approaches to video delivery and the ability to focus on improving content experiences for our customers are key outcomes from our partnership with Ericsson. Together we have delivered the world's first live stadium trial of LTE Broadcast. Components of the Ericsson's TV portfolio have enabled us to better optimize our network for video, and provided agile CDN capacity in anticipation of our customers rising video consumption. We will be watching closely the next evolution of these technologies in the MediaFirst Video Delivery solution."

Key benefits of Ericsson's MediaFirst Video Delivery solution for TV service providers include:

• Edge repackaging to HLS or DASH to allow seamless connection to iOS, Android and set top boxes (STB)
• Instant Channel Change for Live TV
• Common encryption and Multi-DRM support
• Targeted ad insertion capabilities anywhere in the media delivery pipe including mobile and set top box clients
• Video delivery analytics
• Mobile video optimization and support for sponsored data
• Ability to participate in Ericsson's Unified Delivery Network and partner CDNs
• Multicast ABR, Multipath TCP

Content providers and broadcasters will also benefit from a number of further key features, including origin packagers with Multi-DRM support, optimized CDN selection, co-located cache capabilities and access to Ericsson's Unified Delivery Network, a growing network of operator and partner CDNs.

Carlos Gonzalez, Head of Media Delivery, Ericsson, says, "With ever increasing volumes of video traffic being consumed, operators require complete content visibility and control throughout the entire delivery chain in order to differentiate their multiscreen OTT services. Mobile video traffic is forecast to grow by around 55 percent annually through to 2021, when it should account for over two-thirds of all mobile data traffic. This underlines the need for next-generation cloud based solutions to deliver a superior performance. Through Ericsson MediaFirst Video Delivery, we are enabling our customers to deliver seamless video across all networks and devices and radically enhance the quality of the video experience."

At Broadcast Asia 2016, held May 31—June 3, 2016, (stand number Lotus 4A/B) in Singapore, Ericsson will be showcasing the latest from its broad product portfolio for content owners, broadcasters and TV service providers.