[SatNews] RRsat (NASDAQ: RRST) has announced a company-wide rebrand to RR Media to reflect a significant expansion in its global service offering.

This rebranding includes: an advanced, scalable media services platform turning ever richer content into ever richer experiences; enhanced media centers including hubs in the New York metro area, London and the Middle East to facilitate local service and support; and an extended smart global distribution network, covering 95 percent of the world’s population with the ability to optimize content delivery across multiple screens and multiple devices.

RR Media will be showcasing its innovative media services platform for the first time at IBC2014; offering a complete range of solutions for effective content preparation, management and distribution, converging broadcast and online video into one seamless workflow.

RR Media’s CEO, Avi Cohen, sees this as a milestone event and the culmination of years of progress for the company: “We have been making great progress over the past few years, with acquisitions and state-of-the-art service enhancements, giving us a true global ecosystem of digital media services. This has enabled us to grow our customer portfolio by offering a full solution in many different regions and vertical sectors. We’ve focused on our customers’ needs, enabling them to plug into our global services locally in order to transform original content into globally-valuable media and entertainment products. For example, our teams can manage and implement all technical, operational and workflow aspects of content preparation, management and increased distribution capabilities, leaving customers free to focus on the creation of exciting new content and viewer offerings.”

Broadcasters and content owners can now optimize and monetize their content further by reaching more audiences, on more devices, with a richer viewing experience.

“The RR Media management team, which brings a wealth of experience in the field of content distribution and management, operation, customer experience and live sport, is already driving this change around the world,” added Mr. Cohen. “We’re on a mission, rethinking and reinventing media and entertainment experiences.”

See RR Media’s rich digital media services platform at IBC2014 at the RAI in Amsterdam, RR Media booth—Hall 1, Stand B24 (12th-16th September 2014).

For further information, please visit http://www.rrmedia.com/