Speedcast International Limited (ASX: SDA), has announced that Barrie Woolston has been appointed Senior Vice President of the company's Media and Broadcast team.

In his new role at Speedcast, Woolston will help Broadcasters and Media companies navigate the complexities of global content distribution and the emerging trend toward IP and cloud-based services using the company's scalable global infrastructure that consists of satellite, fiber and cellular networks.

Barrie Woolston

Woolston has 30 years of experience in the technology, media, and telecom sectors, with a particular focus on managing customer relationships and driving new business. Before working at Speedcast, Woolston was the Chief Commercial Officer at AsiaSat and the Commercial Director at Arqiva. Throughout the years, he has gained a strong understanding of DTH, OTT, satellite, and digital media technologies.

Speedcast recently announced that it expanded the capabilities of Speedcast Media Network to support the growing industry requirement for multi-platform, point-to-point, and point-to-multipoint live and linear digital video delivery anywhere in the world. As content rights owners and pay-TV operators make more content available on every screen globally, and with nearly 90 percent of US and EMEA broadcasters expected to adopt IP and cloud technologies over the next few years according to IABM, Speedcast Media Network enables increased efficiency and agility for supporting "video everywhere" models for any size media organization.

Erwan Emilian, Executive Vice President, Enterprise and Emerging Markets at Speedcast said that Barrie has a solid track record for driving business growth in the Media sector. Over the last three decades, Barrie has worked with major broadcasters and platforms around the world. His understanding of the complex challenges their customers face, combined with the relationships he's solidified with broadcasters, will help to increase Speedcast's standing as the most extensive provider of global connectivity.

Woolston added that the media industry is going through a dynamic period of change as disruptive business models and technologies impact broadcasters and content owners around the world.  With its global scale in people and infrastructure married to Speedcast's proven robust service culture, the company is in a unique position to help the media industry navigate the challenges of the future. Speedcast has continually demonstrated a forward-thinking approach to sectors impacted by technology challenges by developing strong customer relationships and innovative technical solutions, and they will bring a much-needed new approach to an industry that touches everyone's lives on a daily basis.