[SatNews] ...whose broadcasts include news, entertainment, music and sports content, will extend its audience reach across Africa, North America, Europe and the Middle East...
SatLink Communications Ltd., a teleport, Content Management & HD Playout Centre, announced that SatLink has been selected by the Ethiopian Radio and Television Agency (ERTA) for the global distribution of its ETV news channel. The Ethiopian Government owned television channel, whose broadcasts include news, entertainment, music and sports content, will extend its audience reach across Africa, North America, Europe and the Middle East over SatLink’s Global Satellite and Fiber Network.
ETV will also be transmitted across Europe and the Middle East on Hot Bird 13.0 degrees East on the Ku-band. For distribution into the North America market, ETV will take advantage of the Galaxy 19 at 97.0 degrees West Ku-band, which hosts the largest ethnic video platform in North America, to reach the Direct to Home (DTH) ethnic market in the US.
ETV is the latest news broadcaster to select SatLink for the global distribution of content joining international news broadcasters such as France 24, i24 News, NTV-MIR and euronews and leading news agencies including Thomson Reuters and APTN.
David Hochner, CEO of SatLink, commented: “We are thrilled to work with ETV to extend its audience reach to different corners of the globe using our Global Satellite and Fiber Network. By working closely alongside ETV we gained a real understanding of their broadcasting requirements and were able to tailor a reliable and effective solution, help them uplink their signal directly from Ethiopia and be on the world's most popular satellite TV platforms. As a result we have been able to proactively assist ETV meet the objective of reaching their audiences, much of which is scattered across multiple continents, so they are able to connect with the news that is happening back home in Ethiopia and share the success stories of the country.”