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Satnews Daily
October 28th, 2013

Ericsson + Shandong Cable Network—Tapped To Deliver On Demand Content (Of SatBroadcasting™ Interest—Multiscreen)

[SatNews] An increasing number of provincial and municipal level Chinese cable TV operators are transforming their service into a two-way network in order to compete with new IPTV, over-the-top (OTT), online video and other interactive video business models emerging on the Chinese market.

To compete in this new TV market, Shandong Cable Network, a tier-one cable operator in Shandong Province, has deployed the latest generation of the Ericsson (NASDAQ: ERIC) Multiscreen TV Solution. The deployment, which features Ericsson’s Multiscreen Management Platform and Content Management System, will elevate the viewing experience for Shandong Cable Network’s 21 million subscribers across 17 cities in Shandong province.

In collaboration with China-based Inspur Group, Shandong Cable Network’s prime system integrator, Ericsson’s technology delivers an open, scalable and flexible Multiscreen solution that lets Shandong Cable Network offer a variety of interactive TV experiences including time-shifted TV and compelling Video-On-Demand (VOD) services across a wide range of mobile and fixed devices. The new solution integrates with Inspur Group’s Portal Business and Operations Support System (BOSS) to enable Shandong Cable Network to be more competitive with new services and high quality user experiences.

The Ericsson Multiscreen TV solution offers an end-to-end solution for the management and delivery of video services across all screens and enabling rich, blended consumer experiences on all devices. Its core functionality includes content management, VOD back-office and digital rights management. The solution is built upon the field-proven Ericsson Multiscreen Management Platform that delivers linear and on-demand content to subscribers over any network, whether it is broadcast, IP, or satellite.