[SatNews] EADS has plans for a refresh of the group's branding in order to create an integrated look and feel for all of its units. Coinciding with the ten years' anniversary, this move will visibly reflect the Group’s direction for the future.

"We believe that moving to a coherent brand hierarchy is the logical consequence of the integration and communicates more accurately the harmonisation within the company", said Louis Gallois, CEO of EADS. The new look will be unveiled later this year, based on a step by step introduction over a longer period of time. EADS evolved from a merger, in July 2000, between the French Aerospatiale-Matra, the German DaimlerChrysler Aerospace (DASA) and the Spanish CASA companies. Its four divisions are Airbus, Eurocopter, EADS Astrium, and EADS Defence & Security. Today, the branding of the divisions is diverse and the result of the company’s heritage.

Since its foundation in 2000, EADS has achieved spectacular growth: in ten years, revenues have risen by 75 percent and, in 2009, stood at 42.8 billion euros. Total R&D investments have exceeded 22 billion euros and EADS has created more than 15,000 high-tech jobs in Europe in the past ten years. In 2009, the Group generated revenues of 42.8 billion euros and employed a workforce of more than 119,000.