[SatNews] France NRJ HITS has implemented Orad’s broadcast graphics solutions to manage the channel branding and image conversion for its Ultra High Definition (Ultra HD) Broadcast program.

Four times richer in details than high definition, NRJ HITS broadcasted for the first time on July 1, 2014, in Ultra HD on the Paris DTT network. The test broadcast, which represented the full workflow from MCR to playout, demonstrated that Ultra HD is the future of television. Orad, along with several other manufactures, Pole Experts and TDF worked with NRJ HITS to test the ultra HD broadcast workflow—upscaling, video coding, HEVC, etc.—to ensure the interoperability among the various solutions while increasing the efficiency of the entire broadcast process.

The Orad 3DPlay channel branding solution provided sophisticated channel branding capabilities for the Ultra HD broadcast. 3DPlay also controlled the Orad HDVG4 rendering platform, converting live images from NRJ HITS’ main program into Ultra HD.

For more information, please visit the Orad infosite at http://www.orad.tv/