Speedcast International Limited (ASX: SDA), has created a role that will compliment the expertise of their new hire, satellite industry veteran Toni Lee Rudnicki who will come on board as the vice president of global marketing. A highly accomplished senior level marketing executive, Rudnicki has successfully defined and implemented marketing and branding strategies for both private and public companies. The appointment of Rudnicki is the latest step in Speedcast’s effort to strengthen its leadership team as it capitalizes on the growing demand for high quality, always available global communications.
Pierre-Jean Beylier, CEO, Speedcast said that as they rapidly pursue the transformation of Speedcast’s business, they recognize the need to place more focus and energy on their marketing efforts. They are excited that top talent in the industry wants to join Speedcast. Toni Lee brings an impressive blend of both strategic and tactical marketing expertise, and they are delighted to have her on board at such an exciting and pivotal time for the company.
Toni Lee commented that Speedcast is well positioned to innovate and continue to grow by serving its global customers and she is thrilled to be part of the Speedcast team at such a defining time for the company, as well as the industry.
Previously, Rudnicki served as the chief marketing officer for iDirect where she drove the transformation of iDirect into a leading brand within the satellite industry. Just prior to joining Speedcast, Rudnicki had been responsible for marketing and business development for the Agilis Business Unit of ST Engineering in Singapore.
In her position as vice president of global marketing, Rudnicki will be responsible for all global marketing activities including branding, messaging, strategic marketing, vertical marketing, analyst relations, advertising, public relations, alliance marketing and marketing communications.