Frost & Sullivan’s recent analysis, Global Earth Observation Market, reveals that heightened demand for enhanced intelligence, entry of less expensive imagery products from smallsat operators and the development of integration platforms leveraging artificial intelligence and big-data capabilities are key trends transforming the Earth Observation (EO) industry.
While surveillance and analytics solutions are being derived from massive data mines delivering diverse solutions across markets, multiple start-ups are poised to deliver specialized intelligence-as-a-service to diverse customer groups such as autonomous vehicles, smart cities and governments.
This analysis explores the factors, trends and technologies that have shaped the global EO landscape, the challenges that lie ahead, and the opportunities that can be tapped. Specific action points such as demand for small-satellite launch based on operators' maturity, mass classes, and user segments are discussed with forecasts for the number of small satellites, payload mass, and launch revenue based on defined scenarios provided. Upstream and downstream segments have also been included.
Global Earth Observation Market, Forecast to 2029s part of Frost & Sullivan’s global Space Growth Partnership Services program.
To tap into future growth opportunities, players should focus on establishing the following strategies: Developing full solutions delivering actionable insights for diverse stakeholder groups so end users can access the solution in a device-agnostic delivery scheme from a web-based front end without further processing required. Capitalizing on cheaper satellite imagery products from smallsat operators and establishing a working relationship with entrants specializing in new intelligence solutions so that existing capabilities are enhanced while customers gain access to value generated in the market.
Investing in voice-of-customer research to better understand the unmet needs of new customer groups. Investigating evolving opportunities with respect to the impact of internet of things and artificial intelligence and applying them to enhance products, services, and business models to avoid potential obsolescence risks.
Arun Kumar Sampathkumar
Arun Kumar Sampathkumar, Senior Research Analyst, Space, Frost & Sullivan, said that new geospatial solutions covering diverse data sets are set to enter the market, bringing in fresh competition along with new customer groups and business models. Pay-per-image pricing and subscription-based business models will rise as the burden of data storage, distribution, and processing will be upheld by solution providers. He continued that although the market offers tremendous opportunities, there are still significant challenges, such as research and development of data-agnostic integrated platforms and automating the overlay process to enable actionable insights, that can be monetized as a large portion of these activities are still manual or diagnostic in nature.
