NEW DELHI, India, March 21, 2007 - Satnews Daily - The Boeing Company has named Lizum Mishra as corporate communications director, Boeing India.
Mishra, who will be based in Boeing’s India headquarters in New Delhi, joins Boeing from Sapient Corp, where she managed the company’s marketing and communication programs and was responsible for increasing its brand recognition in India.
"Mishra will strengthen our enterprise-wide communication efforts and support Boeing’s collective efforts to build a long term and profitable business strategy in India," said Ian Thomas, president of Boeing India. "India is an important and dynamic market for Boeing, and our communications team plays a critical role in helping us to better understand the Indian marketplace and build relationships with the media and other stakeholders important for our future growth," he added.
Mishra will lead the coordination of the company’s India corporate communications strategy, and will help coordinate Boeing’s varied communications initiatives in India. She will work closely with colleagues in Boeing Commercial Airplanes and Boeing Integrated Defense Systems.
Prior to her position with Sapient Corporation, Mishra was a journalist with CNN in India and the United States. She also worked at leading Indian television company Miditech Television, where she produced content and was part of the business development team. Mishra holds a master’s degree in public communication studies from Syracuse University in the United States.
Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. Total company revenues for 2006 were $61.5 billion.
