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DirecTV Appoints John O’Neill VP of Sports Sales and Marketing and Heather Curatolo VP of Direct Response |
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EL SEGUNDO, Calif., Jan. 10, 2006/Satnews Daily/ ― DirecTV has announced two additions to the advertising sales department with the appointments of John O’Neill as the Vice President of Sports Sales and Marketing and Heather Curatolo as Vice President of Direct Response.
O’Neill joins DirecTV from Fox Sports Net where he served as manager of Media and Marketing Partnerships, as well as senior account executive specializing in the sale of network unwired MLB, NHL and NBA networks. While at Fox Sports Net, O’Neill consistently posted top sales and under his leadership, sales quadrupled over a nine year period. O’Neill’s extensive background in sports will energize a new DirecTV initiative to take a more focused approach to sports marketing.
Prior to Fox, O’Neill worked at Jack Nicklaus’ Golden Bear International as corporate marketing manager and for the ABC Television Network as manager of Daytime Sales in Chicago. He holds a bachelor’s degree from Boston College.
Curatolo comes to DirecTV from Court TV where she served as the vice president of Direct Response and Paid Programming Advertising Sales. While at Court TV, Curatolo set the standard in the sales industry consistently exceeding aggressive sales goals. Curatolo is also known for developing new and innovative ways to generate additional revenue at Court TV. Curatolo holds a bachelor's degree from Marist College.
O’Neill and Curatolo are part of DirecTV’s strategy to continue increasing national ad sales and revenue. As part of this transition, DirecTV has combined its existing Advertising Sales team with a group of DirecTV account representatives from DirecTV’s former ad sales vendor, Twentieth Television. The newly combined DirecTV Advertising Sales team, operating out of DirecTV offices in Los Angeles, Chicago, and New York, are responsible for attracting new national advertisers to DirecTV while also working with internal DirecTV departments to create new partnerships and revenue sources.
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