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WorldSpace Satellite Launches India's First 24-Hour Gujarati Channel |
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SILVER SPRING, Md., Dec. 15, 2006/Satnews Daily/ ― WorldSpace Satellite Radio (NASDAQ:WRSP) has introduced 'Radio Umang', the first ever 24-hour Gujarati radio channel for subscribers in South Asia including the company's primary market of India.
'Radio Umang' (channel 111) presents a unique platform, ranging from the pulsating tunes of the Garba and Dandia Raas to the melodious Sugam Sangeet and Ghazals, that showcases the rich diversity of musical traditions of Gujarat. There are over 50 million people in India alone who speak Gujarati.
William Sabatini, vice president, global programming for WorldSpace, said this most recent addition to the lineup demonstrates the company’s commitment to differentiate itself from the offerings of traditional radio in India and around the world.
'Radio Umang' joins a growing portfolio of Indian regional language channels available on the WorldSpace. WorldSpace currently offers eight other regional channels with dedicated programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi) Urdu (Falak) and Marathi (Surabhi).
These WorldSpace channels also reach Indian listeners living within the AsiaStar satellite coverage area, including in the Middle East where there is a large Indian population.
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