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SES Sirius Clinches Major Contract for Occasional Satellite Capacity

 

Karin Hassby, sales executive at Twentyfourseven Mobile Links AB, Carina Troedsson, acting CEO of Twentyfourseven Holding AB and Jonas Keijser, regional manager, SES Sirius AB. (Chris Taylor photo).

LONDON, Sept. 15, 2006/Satnews Daily/ — SES Sirius has entered into the agreement with Twentyfourseven Mobile Links AB, a company whose operations include transmissions for the TV and media company Kanal 75. SES Sirius said the new deal is its largest contract so far in the Nordic region regarding satellite capacity for occasional use.

 

Twentyfourseven Mobile’s operations also include occasional transmissions of audio and video from sporting events such as the World Championship in Athletics and the Football World Cup. The company also transmits news reports and covers small and major stories and events in Sweden and abroad.

 

Carina Troedsson, the acting CEO of Twentyfourseven Holding AB, said the agreement with SES Sirius allows them to book and utilize free capacity on the satellite. “We can choose from different bandwidths and time slots to suit our assignments,” she said.

 

She adds, “Programme companies are making increasing numbers of live broadcasts outside their studios. Today viewers take it for granted that reporting teams are always onsite and broadcast live. We are investing in being part of this development and have secured plenty of satellite capacity through our new agreement with SES Sirius.”

 

Jonas Keijser, regional manager at SES Sirius for the Nordic countries, said the company is seeing an increase in occasional satellite connections at Sirius. He adds Sirius will gain a major capacity boost with the new Sirius 4 in 2007.

 

Twentyfourseven AB, which used to be purely a production equipment rental company, has grown robustly during the past year. Through the acquisition of Teracom Mobile Links AB and a rental agreement with the Swedish Film Institute for premises and studios, Twentyfourseven AB has expanded its area of operation with production and transmissions via satellite within the business.

 

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