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Terayon Offers Ad Insertion Solution for Telco IPTV Services |
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SAN DIEGO, Nov. 11, 2005/Satnews Daily/ — Terayon Communication Systems, Inc. (NASDAQ:TERN) has announced a 'telco-optimized' solution that allows telecommunication service providers to create new advertising revenue streams to support their ambitious rollout of IPTV (Internet Protocol Television) services.
At the TelcoTV Conference & Expo, Terayon demonstrated how its new DM 6400-IPTV Network CherryPicker(R) enables telecommunication carriers to seamlessly insert local advertisements into MPEG-4/AVC encoded digital video, the format most carriers have selected for their digital video service offerings.
Advertising is a lucrative opportunity for telco carriers, as evidenced by the significant revenue it has provided broadcast and cable operators for decades, Terayon said. U.S. cable operators alone earned more than $4.3 billion in local advertising revenues in 2004 according to Kagan Associates.
In addition to advertising, telco carriers can also use the DM 6400-IPTV for other important digital video applications. These include the aggregation of programming content from multiple sources, grooming customized channel line-ups by 'cherry picking' programs from multiple programming sources, supporting payload-aware program redundancy and emergency alert system (EAS) messaging, Terayon said.
“Terayon has been at the forefront of the digital
video revolution by enabling cable operators to deliver high definition
and standard definition programming and to generate revenue through
advertising insertion,” said Kanaiya Vasani, VP of Marketing. “Our new
DM 6400-IPTV Network CherryPicker -- which is 'telco optimized' with the
new bundle of MPEG-4/AVC software and Gigabit Ethernet connectivity --
provides telecom carriers with the field-proven ability to insert
content and advertising in the digital domain, without the complexity
and cost of decoding and re-encoding processes.” Recent Stories: Terayon and Frontiers Partner for Expanding Japanese IPTV Video Market Terayon Expands Sales Team with David Baranski as VP of Sales for the Americas Terayon Launches Partner Program to Accelerate Move to All-Digital Video Networks |
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