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CASBAA Study Reveals Effective Pay TV Regulation Results in High Rewards |
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HONG KONG, Oct. 27, 2005/Satnews Daily/ — A Cable and Satellite Broadcasting Association of Asia (CASBAA) study on Effective Regulation of the Pay-TV Industry in the Asia-Pacific has shown a clear relationship between regulatory effectiveness and pay-TV industry investment and growth across the region.
While macro economic factors have also helped drive investment and revenue generation, the study demonstrates that an effective regulatory framework is a pre-requisite for a high performing sector according to CASBAA.
Most of the regulatory practices in Hong Kong and Japan are consistent with globally established benchmarks evident in the US and the UK. The regulatory environment in these markets has helped boost competition, investment and revenue generation in the pay-TV industry, the study reveals.
Over the past three years, annual industry investment, which encompasses of costs relating to distribution, programming and technology, reached US$438 per pay-TV household in Japan and US$393 and US$390 in Hong Kong and Singapore. In contrast, figures for the UK and US are US$694 and US$757 respectively, CASBAA said.
This compares to only US$89 in Korea and US$162 in Taiwan, markets where the regulatory framework is more rigid. Just US$84 has been invested per year in the Philippines and US$139 in Thailand. Both these markets remain severely depressed by rampant piracy.
Marcel Fenez, chairman of CASBAA, said the rewards are clear in the markets that have improved their regulatory systems in recent years. “Rapid increases in investment and industry development are the principal benefits.”
Simon Twiston Davies, CASBAA CEO, noted that with the increased pace of convergence, effective regulation of the pay TV industry is a vital driver for digital infrastructure deployment. “Governments that give the pay-TV industry room to grow find they gain even greater advantage from the entire digital economy,” he said.
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