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SES Astra to Broadcast Digital Bouquet of Polish Public Broadcaster TVP |
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BETZDORF, Luxembourg, Sept. 23, 2005/Satnews Daily/ — Polish public TV broadcaster TVP (Telewizja Polska SA) has tapped SES Astra to broadcast its five existing TV channels in digital via Astra 19.2 degrees East starting October 1, 2005. In addition, TVP is preparing to launch on Astra a new digital bouquet of thematic channels in 2006.
TVP is one of the biggest public TV broadcasters in Central and Eastern Europe and commands a total market share of 52% of the TV audience in Poland.
According to a new long-term contract, TVP will broadcast TVP1, TVP2, TVP3 Regionalna, TVP Kultura and TV Polonia via Astra 19.2 degrees East starting October 1, 2005.
Ferdinand Kayser, president and CEO of SES Astra said partnering with TVP is a milestone in the development of SES’ position in the Central and Eastern European markets. He expressed his gratitude for TVP’s selection of Astra for the satellite distribution and the roll-out of TVP’s digital bouquet of thematic channels in 2006.
Piotr Gawel, VP of Marketing and Sales of TVP, said the deal will allow TVP to overcome the capacity restrictions of terrestrial TV and significantly enhance the company’s offer to viewers. “It will allow us to enter exciting new fields like thematic channels and interactive services,” he said.
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