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GlobeCast To Deliver E! International Network |
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AMSTERDA and PARIS, Sept. 12, 2005/Satnews Daily/ — E! Entertainment Television has partnered with GlobeCast to create a customized state of the industry Store & Broadcast channel delivery system designed to centralize and automate six E! International Network feeds across Europe and Asia Pacific.
Howard Bolter, Sr. VP, network and production operations of E! Networks, and David Justin, Sr. VP, marketing and product development of GlobeCast, said the partnership will allow E! to tailor GlobeCast's proprietary Store & Broadcast Content Management Delivery System by incorporating customer specifications necessary to complete an all new digital delivery solution for international channels.
In order to meet E! Networks' delivery specifications and to customize the GlobeCast Store & Broadcast system, E! engineered its own SCTE35 Decoder box. E! Networks' Jeff Mayzurk, vice president of technology and David Gaudino, vice president of engineering, collaborated to build their own proprietary hardware and software to allow the system to send cue triggers via the E! transport stream.
The E! International Network currently requires the ability to distribute six distinct program streams with separate language tracks and subtitling to multiple countries around the world. In the future, E! plans to add localized content to these feeds. E! now has the ability to manage these global transmissions digitally, without the cost of creating and delivering six separate linear feeds.
GlobeCast said E! Networks benefits from the latest in ingest, file storage, remote customer-controlled playlist management and broadcast capabilities for global channel distribution. GlobeCast is also providing fiber delivery in Europe for transmission to multiple satellite platforms and cable affiliates from its hub in Paris.
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