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Sirius Forges Alliance with Jimmy Iovine and Interscope Geffen A&M Records |
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NEW YORK, Jan. 25/Satnews Daily/ ¾ Sirius Satellite Radio (NASDAQ:SIRI) has announced the formation of an exclusive creative, marketing and promotional alliance with Interscope Geffen A&M Records and its chairman, Jimmy Iovine.
Iovine was instrumental in the formation of Shade 45, the just-launched, cutting-edge hip-hop channel co-executive produced by Eminem, Paul Rosenberg, Shady Records and Interscope Records, available exclusively on Sirius.
In addition to serving as an executive producer of Shade 45, Iovine will act as creative advisor and consultant to Sirius on new programming opportunities. Interscope Geffen A&M will also offer Sirius marketing and promotional opportunities with their artists.
Over the last 14 years, Jimmy Iovine took Interscope Records from a start-up operation to one of the most influential record companies in the world. His artists, including U2, Eminem, No Doubt, Sheryl Crow, 50 Cent and Queens of the Stone Age, among many others, represent the best that music has to offer. He is a forward-thinking entertainment executive who shared our initial vision for Shade 45.
Jimmy Iovine said the opportunity that the relationship with Sirius creates for an individual artist, a record label, or for that matter an industry, customizing distribution and exposure, is unparalleled in the history of the music business.
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