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DirecTV, Viacom Ink Carriage Deal |
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NEW YORK, N.Y., July 21, 2005/Satnews Daily/ —Viacom Inc. (NYSE: VIA, VIA.B) and DirecTV, Inc. on Wednesday announced a comprehensive long-term agreement that secures continued carriage of CBS, UPN, BET, and several MTV Networks channels to DirecTV subscribers nationwide and local carriage to DirecTV subscribers of CBS and UPN O&O broadcast stations.
The deal also provides DirecTV with the necessary rights to launch CBS’ industry leading HDTV programming on a “local into local” basis.
Effective June 30, DirecTV began carrying LOGO on channel 263 as part of its Total Choice Plus package. DirecTV also launched MTV Desi on July 12 as part of its HindiDirect™ programming package.
Nicole Browning, president, Affiliate Sales and Marketing of MTV Networks said with the agreement with DirecTV, even more consumers will be ‘super-served’ with content created just for them and they will be able to experience our unique brands and networks.
“This broad-based agreement assures that CBS and UPN viewers in our O&O markets will continue to enjoy access to the programming they value from both networks via DirecTV,” Martin D. Franks, executive vice president, CBS.
As co-pioneers in the world of HDTV, we and DirecTV
will now work together over time to bring our viewers “local into local”
HD. “This is truly a mutually beneficial agreement for the audiences we
share,” he said. Recent Stories: DirecTV Files Piracy Suits in New York, Philadelphia DirecTV OKs LG Electronics Transcoder for Delivery Of Satellite HDTV Content to Hotel Rooms |
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