Sirius Satellite Surpasses 600,000 Subscribers

NEW YORK, Sept. 7/Satnews Daily/ — Sirius (NASDAQ:SIRI) announced yesterday that it has passed the 600,000 subscriber mark making it on track to achieve one million subscribers by the end of the year.

Sirius said it reached the 600,000 mark over the Labor Day weekend, which was the debut weekend of Sirius' play-by-play coverage of college football from 23 major universities from around the country. Later this week, Sirius will debut Sirius NFL Sunday Drive, the new programming package that allows subscribers nationwide to hear every NFL game each week.

"Sirius acquired 64,000 subscribers in August -- the best month in our company's history -- underscoring how great the consumer reaction has been to our service," said Joseph P. Clayton, CEO of Sirius. "Beginning in September, we expect even greater subscriber growth, thanks in part to our new retailing partnerships with RadioShack, Dish Network, Wal-Mart, Advance Auto Parts and other dealers to be announced."

He said Chrysler Corp., along with our other OEM partners, will also contribute a significant number of subscribers, thanks to their 2005 model- year factory programs that are just now beginning to reach showrooms.

“We also expect great customer reaction to our new line of smaller, feature-rich radios and accessories that will hit store shelves beginning this month. We will support all of these initiatives with an extensive advertising campaign that highlights our NFL programming and our unmatched commercial-free music line up," added Clayton.

In contrast, Sirius' competitor, XM Satellite Radio already has 2.1 million subscribers after the second quarter of 2004.

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