"China represents over 300 million television households. It is the world's largest television market with ever-increasing sophistication and potential," said Bill Styslinger, president & CEO, SeaChange. "Gao has established a local presence that has been vital to our ongoing success in the Chinese television community. The economy and advances afforded by our technology are well known by broadcasters, satellite services and cable operators throughout the country. Zheng and his team will continue to adapt our products to meet China's requirements and to help usher in new advances in High-Definition television and on-demand service," he added.

Zheng Gao joined SeaChange in 2001. Prior to that he founded Shanghai-based Meitix Corporation, a provider of media planning, transaction and monitoring solutions for Chinese media organizations. Previously, Gao was a business development manager for Pioneer Electronics, where he focused on the cable television set-top market and interactive television applications. As a product manager for Morgan Company, he supervised product deployments, developed customer support programs and facilitated the company's strategic relationships with local governments in Asia.

Gao is a graduate of Harvard University's Graduate School of Business Administration MBA program. He holds a BS and an MS in electrical engineering from the University of California, Los Angeles, where he published three papers on digital video, helped establish the UCLA Image Communication Lab, and was awarded a National Science Foundation Research Award.

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